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7 articles
From ideation to maturity, we present the 7 stages essential for navigating your Startup’s journey. By making data-driven decisions, you can strategically estimate market demand(the holy grail of Startup Growth!), establish a strong competitive advantage and increase your product’s value proposition. Read more and learn how to turn potential into profits and maintain long-term sustainable growth!
27 June 2024 · 9 min read
Ever wondered how the military approach of “Beachheads” applies to your Go-To-Market Strategy? In this article, we explore the importance of precision and planning in achieving sustainable business growth that starts from laser-focusing on your target audience. Discover how to build a strong foundation by picking your “battlefield” and strategically expand your empire, mimicking the methodical tactics used in pivotal historical military operations.
17 May 2024 · 3 min read
In 2023, Effie Bersoux normalized menstrual leave at Growthgirls. What influenced her decision, how easy was it to implement, and how did it affect the company's operation?
2 April 2024 · 12 min read
Digital rebranding means a step up for your band awareness, image, and messaging. Quite often, however, it comes with bad news for your SEO. But how can you have the one without losing the other?
5 December 2023 · 7 min read
GrowthGirls founder Efi Hatzigiannopoulou-Bersoux believes that a successful marketer is shaped by life experiences rather than merely by technical abilities learned in the workplace. To encourage creativity and innovation in marketing, she highlights the value of observing and obtaining inspiration from the surroundings, hobbies, and art.
5 July 2023 · 7 min read
Use these 9 simple steps to boost your TikTok SEO and broaden your exposure! Discover how to enhance your content and climb the search results. Watch your videos rise in the rankings by utilizing the strength of TikTok's search algorithm.
25 May 2023 · 10 min read
Effie Bersoux, the founder of GrowthGirls, is driven by a strong commitment to women's empowerment in the workplace. Recognizing the lack of female decision-makers and the obstacles they face, she built her own micro-society that embraces gender equality and values.
20 February 2023 · 4 min read