Marketing Trends

2 articles

Black Honey: How a 5 Decade-old Lipstick Became Viral Again

Learn about TikTok's irresistible power as it turns Clinique's "Black Honey" lipstick into a viral hit. This lipstick has turned into a must-have, selling out, and amassed a sizable fanbase thanks to its inclusion in enduring films and its ability to enchant TikTok users. 'Black Honey' is the perfect example of how TikTok's influence on beauty trends has embraced all skin tones and a desire for multi-benefit products.

30 November 2022 · 2 min read

Hack your product line... with a bit of pumpkin-spice!

From Starbucks' iconic Pumpkin Spice Latte to a wide range of retail innovations, the demand for pumpkin-spice flavors continues to rise. Consumers have positive associations with pumpkin spice, driven by its ability to evoke nostalgic feelings and create a sense of warmth and comfort. With millions of dollars spent on pumpkin spice products and a dedicated social media following, businesses have a golden opportunity to tap into this trend and introduce their own pumpkin-spice offerings to captivate customers and drive sales.

23 September 2022 · 2 min read