How Did BeReal's Ambassador Program Become So Successful?
At Harvard, free meals and a quick app download marked the beginning of BeReal's success story. They tapped on a strong demand for true connections with their emphasis on authenticity and genuine material. They demonstrated through their motivating ambassador program that individuals can be trusted more than companies. Being human is the key to standing out in a society that craves authenticity.
12 December 2022 · 4 min read