Articles

AI Influencers Are Getting Harder to Spot. What Does That Mean for Brands?

AI influencers are becoming increasingly difficult to distinguish from real creators. For brands, that raises bigger questions around trust, transparency, creator verification and strategy. Here’s how marketing teams should approach synthetic creators without losing the human credibility that makes influencer marketing work.

What Q1 teaches us about buyer behaviour

The Top Female-Founded & Female-Led Startups in Austin, Texas

Invisible Engagement: Why Likes Don’t Matter (and What to Track Instead)

Marketing is entering its quantum era

Marketing has outgrown the models we use to manage it. Quantum marketing is a practical operating approach for uncertainty built on learning velocity, adaptive decisioning, multi-signal measurement, and privacy-first relevance.

Think Like a Growth Hacker: How to Turn AI Experiments Into Strategy

Most teams are stuck in AI limbo: endlessly trialing shiny tools, collecting anecdotes, and struggling to show impact. Growth teams know this movie. Every new channel looks promising until you put it through the grinder: define success, test small, measure hard, keep what compounds. That same mindset is exactly how to turn AI experiments into strategy.

Is Investing in Social Media Trends Worth Your Marketing Budget? (+ BONUS Worksheet and 14 Trend Trackers)

Gmail Verified Checkmark Explained: Requirements, Costs, and Setup

The Power Of Real-Time Data Marketing: Why Your Organization Needs It

Explore the power of Real-Time Data Marketing to personalize your marketing tactics and tailor them to modern, dynamic customer needs. By leveraging real-time insights from consumer interactions, you increase engagement, remain competitive and effectively guide your audience through the sales funnel. In this comprehensive guide, you'll learn why you need real-time data in your organization, discover innovative ways to employ and visualize them, as well as find out the best tools & easiest tools to use!

The Hermès Marketing Phenomenon: Crafting Demand from Thin Air

From the allure of rarity to a heritage of luxury, Hermès marketing strategy has deemed it an icon of social status. By mastering the art of scarcity and aligning its elegant brand image with the right ambassadors, the luxury brand creates desirability beyond demand. Uncover how Hermès turns the dream of owning a Birkin into a symbol of ultimate achievement and sustains its legacy through the years!

7 Stages of Startup Growth: From Ideation To Maturity

From ideation to maturity, we present the 7 stages essential for navigating your Startup’s journey. By making data-driven decisions, you can strategically estimate market demand(the holy grail of Startup Growth!), establish a strong competitive advantage and increase your product’s value proposition. Read more and learn how to turn potential into profits and maintain long-term sustainable growth!

The AAARRR Framework: Your 6-Step Guide To Grow A Startup

Set sail on the entrepreneurial seas with the AAARRR Framework or "Pirate Metrics"—your trusted guide to Startup Growth. In this article, we dive into 6 crucial steps, from Awareness to Revenue, that will help you optimize your product and offer real market value based on data-driven decisions. Align your actions with your long-term strategy, test through gradual movements & generate revenue at scale!

A deep dive into France’s Femtech Market

Explore the vibrant world of France's Femtech market, where innovation powerfully intersects with female healthcare needs, making women’s lives better worldwide. Founded by women driven by personal experiences, they are revolutionizing reproductive health by leveraging cutting-edge technology and sustainable practices. Get inspired by the leading Femtechs in France and learn how they are thriving in the market by redefining trends and overcoming challenges with the support of powerful partnerships.

The Strategic Importance Of "Beachheads" In Your Go-To-Market Strategy

Ever wondered how the military approach of “Beachheads” applies to your Go-To-Market Strategy? In this article, we explore the importance of precision and planning in achieving sustainable business growth that starts from laser-focusing on your target audience. Discover how to build a strong foundation by picking your “battlefield” and strategically expand your empire, mimicking the methodical tactics used in pivotal historical military operations.

Is Influencer Marketing Working in 2024?

Explore the magic of Influencer Marketing and learn how top industries are leveraging it for "off-the-charts" audience engagement. From beauty and fashion to gaming and finance, discover how your audience demographics and industry benchmarks can help you align with the right content creators for your brand!

7 Lisbon Startups to Keep Your Eye On

From solar energy innovations to urban agriculture and mental health tech, discover 7 eye-catching Lisbon startups.

Interview about GrowthGirls' Paid Menstrual Leave

In 2023, Effie Bersoux normalized menstrual leave at Growthgirls. What influenced her decision, how easy was it to implement, and how did it affect the company's operation?

LinkedIn Ads: Best Practices & Execution

How to take advantage of LinkedIn ads to reach influential professionals and boost your brand?

ChatGPT: Customer Experience Empowered by AI Conversations

How does ChatGPT transforms customer service with AI-driven conversations, instant support, and personalized experiences for revolutionary CX?

Email Marketing: A Superpower You Must Master

Learn how to master email marketing! Engagement, sales, and connections are boosted when you get into your audience's inbox. How can you go for it?

Digital Rebranding with SEO in Mind

Digital rebranding means a step up for your band awareness, image, and messaging. Quite often, however, it comes with bad news for your SEO. But how can you have the one without losing the other?

How to make the most of Web Summit

We share our experiences and tips for you to make the most of Web Summit.

Decoding Influencer Engagement: Unveiling the Art of Digital Connection

Discover the power of influencer engagement in digital marketing. Learn how to calculate engagement rates and explore the latest trends.

Which Risks Are Involved in Brand Name Selection? (+ How to Avoid Them)

How to craft a brand identity that captivates and avoids pitfalls? Learn how to select a brand name with expert tips on everything from domain names to hashtags