Interview about GrowthGirls' Paid Menstrual Leave
In 2023, Effie Bersoux normalized menstrual leave at Growthgirls. What influenced her decision, how easy was it to implement, and how did it affect the company's operation?
2 April 2024 · 12 min read
Category
GrowthGirls on Media
Effie Hatzigiannopoulou-Bersoux, GrowthGirls: "A good marketer is made by "life"
GrowthGirls founder Efi Hatzigiannopoulou-Bersoux believes that a successful marketer is shaped by life experiences rather than merely by technical abilities learned in the workplace. To encourage creativity and innovation in marketing, she highlights the value of observing and obtaining inspiration from the surroundings, hobbies, and art.
5 July 2023 · 7 min read
Common SEO Mistakes you Need to Stop Making Now
GrowthGirls CEO Effie Bersoux shares advice on how to improve your SEO approach and get the best results. With an emphasis on avoiding typical SEO mistakes, Effie offers insightful advice on choosing the best keywords, improving website content, and developing a comprehensive SEO strategy. You will be able to safely navigate the SEO environment and maximize the effectiveness of your digital marketing initiatives.
25 May 2023 · 14 min read
GrowthGirls' Founder on Women's Empowerment in the Workplace
Effie Bersoux, the founder of GrowthGirls, is driven by a strong commitment to women's empowerment in the workplace. Recognizing the lack of female decision-makers and the obstacles they face, she built her own micro-society that embraces gender equality and values.
20 February 2023 · 4 min read